Almost everything can be learned, including sales. Good salespeople are not born that way, they are made through a combination of hard work, effort, and experience. To avoid learning the hard way through trial and error, here are some common beginner mistakes that those new to sales often make.
Lack of innovation
As noted in an article on The Muse, many new salespeople automatically try to „fit in“ with the sales world. However, they often fail to realize that standing out from the competition is crucial for success. Therefore, don't be afraid to be different and embrace innovation.
Sales meetings fizzling out
At the end of every meeting or stage, it is essential to agree on and confirm the next steps with the client. Relying solely on a vague promise like „we will get back to you“ is not enough.
Boring and one-sided monologue
Old-school salespeople still believe in monologues, sales presentations, and price lists. However, today’s sales approach is interactive, where you must involve the client in decision-making and show a genuine interest in them and their needs.
Lack of authenticity
Cliché phrases and trying to be someone you are not are things that potential clients perceive very negatively. Do not try to be someone you are not, and avoid relying on sales clichés.
Fear of discussing money
As a salesperson, you should have no problem discussing finances. If you fear mentioning the price, delay pricing until the very end of the presentation, or feel nervous talking about money, you significantly reduce your chances of success with the client.
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