Certainly there are prestigious clients in your field of business that you would like to see in your portfolio. Not just because of their money, but also because of the references for future prospects. But VIP customers require a slighty different approach than regular mortals, and their wooing takes place according to the following three unofficial rules.
Tip no. 1: Put together the best possible portfolio
According to the Entrepreneur website, VIP clients have a natural desire to be in the company of equals. To lure them into your company, you must above all provide them with a great portfolio of your clientele and offered services. Get the references of your best customers, put together the best possible portfolio and personalize it according to your dream prospect.
Tip no. 2: Become part of the VIP community
The best way, and often the only way, among the prestifious clientele is becoming part of the VIP community. How? Ideally through personal networking. Remember that people will be interested in you and they will respect you if you are able to offer them something. If you will connect your contacts together, suggest meetings, interconnect entrepreneurs and recommend one to another, you will become part of the given community with all the benefits that arise from this status.
Tip no. 3: Focus on the long-term vision
What makes VIP clients who they area? In most cases, they are people who, contrary to their less successful peers, are capable of long-term planning. Short-term vision and immediate temporary benefits do not make them interested in your product. You must offer a view into the future, long-term sustainability and return of investment to your prestigious clients.
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