Certainly there are prestigious clients in your field that you would like to see in your portfolio. They aren't desirable solely because of their money, but also because of the references for future prospects. VIP customers, however, require a slightly different approach than mere mortals like the rest of us, so wooing them requires following these three unofficial rules.
Tip no. 1: Put together the best possible portfolio
According to the Entrepreneur website, VIP clients have a natural desire to be in the company of equals. In order to lure them into your company, it's imperative to provide them with a great portfolio of your clientele and the services you offer. Get references from your best customers, put together the best possible portfolio and personalize it according to your dream prospect.
Tip no. 2: Become part of the VIP community
The best way, and often the only way, to attract prestigious clientele is to become part of the VIP community. How? Ideally, you can do it through personal networking. Remember that people will be interested in you and respect you if you're able to offer them something. If you connect your contacts, suggest meetings; you can also connect businesspeople by recommending them to one another. In time, you'll become part of the community with all the benefits that come with it.
Tip no. 3: Focus on your long-term vision
What makes VIP clients who they are? In most cases, they are people who, contrary to their less successful peers, are capable of long-term planning. Short-term vision and immediate temporary benefits don't make them interested in your product. You have to offer your prestigious clients a future: long-term sustainability, return on investment, etc.
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