Do you have a great innovative idea? Are you able to make a product that has the potential of becoming a hit? Are there people around you that share your values, who you trust and with whom you are willing to start a business? If you answered „yes“ to all these questions, you may feel, as a salesperson for a start-up, that you will not have much work to do. But that is actually not the case. We present you three tips on how to start doing business with your start-up and how to acquire your first new clients.
Marketability as the priority number one
According to the SalesForce blog, many of those who are starting a business focus first solely on the development of the product and only then are they thinking about how they will sell it. But you should keep a certain sales strategy in mind even when developing the product, and you should include it in the very core of the product. Even the best product is of no use if your business strategy is not thought through.
Get endorsement from opinion leaders
Breaking through with a new product from a new company is not easy. A good approach si to get an endorsement and public support from opinion leaders. These may be influencers, but also respected experts, VIP corporate clients or certain narrowly focused groups of clients.
Emphasized benefits for the client
Many start-ups, especially when they are introducing a new, innovative idea, have the problem of focusing too much on the description of their product. Maybe it sounds strange, but clients are not interested in the product as such. They are interested in the benefits that are in it for them. Your sales strategy must be adjusted to this fact. Present the benefits that the use of the product brings to your clients and forget on detailed technical descriptions of your solution.
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