Do you have a great innovative idea? Are you able to make a product that has the potential of becoming a hit? Are there people around you that share your values, who you trust and with whom you are willing to start a business? If you answered „yes“ to all these questions, you may feel, as a salesperson for a start-up, that you won't have much work to do. However, that is actually not the case. Here are three tips on how to start doing business in your start-up and how to acquire your first new clients.
Marketability as priority number one
According to the SalesForce blog, many people who are starting a business focus first solely on developing the product and only after that do they think about how to sell it. But you should keep a certain sales strategy in mind even when developing the product, and you should include it in the very core of the product. Even the best product is of no use if your business strategy is not thought through.
Get endorsement from opinion leaders
Breaking through with a new product from a new company is not easy. A good approach is to get an endorsement and public support from opinion leaders. These may be influencers, but can also be respected experts, VIP corporate clients or certain narrowly focused groups of clients.
Emphasize benefits for the client
Many start-ups, especially when they are introducing a new, innovative idea, focus too much on the description of their product. It might sound strange, but clients are not interested in the product as such. They're interested in how it will benefit them. Your sales strategy has to be aware of this fact. Present the benefits the product will bring to your clients and forget about detailed technical descriptions.
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