Every business person and anybody who offers any sort of product or service would like to be able to see into their clients' heads. Market research, group surveys, questionnaires and client behavior analysis – all this is aimed at only one thing, and that is understanding what clients want and what should a proposal that engages them look like. You are certainly also interested in what your clients want so that you are able to adjust your offer accordingly. This is why we present you three not so frequently used methods of getting to know more about youre customers and of working out a profile of your ideal customer.
Analysis of business meetings and recordings of phone calls
A fairly typical, but yet overlooked method of understanding how clients see your offers or customer service, is listening to how the client reacts to you or other workers in your company. Pay special attention to individual spontaneous expressions, negative and positive, which tell you in what specific situations your script does not work, or what its strong moments are. However, as SalesForce advises, be aware of GDPR and always record customers only with their consent.
Qualitative survey
Big data, analyses and quantitative surveys are one thing. Another thing is sitting down with one of your clients and have an in-depth talk about their expectations, about what they like about your services and what not. AThe findigs you get using this method of course are not conclusive on their own, because the surveyed sample of people is too small. On the other hand, using this type of survey you can discover facts and ideas that you can use as hypoteses to prove in other types of survey.
Following trends in client communities
These days, people gather on the Internet around all topics you can think of. As for the communities that gather on your Facebook profile or website, you shoul be an active member of those and you should communicate, explain and call for action as much as possible in those interactions. But there are general chats not directly linked to your specific products where customers exchange opinions on the product type or services you offer. Listen to the opinions of those users and work with the information you get this way.
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