One of the oldest stereotypes about sales is the notion that a salesperson is a loud, pushy, annoying person who will sell anything to their clients just to make a profit. How can you avoid being this type of salesperson, make your job easier and improve your business results? Here are four tips.
The modern vs. pushy salesperson
A modern sales professional should be someone who is able to seek new business opportunities, knows how to listen to prospects, efficiently analyze their needs and is able to find the most suitable solution together. People like to talk to a reliable salesperson and they actively approach them repeatedly as they are a source of expert information.
Unfortunately, there is another type of a businessperson – the intrusive, annoying salesperson, who simply will not quit and who is always trying to sell everything at any price without knowing much about the client's business. Due to their attitude, their job is much more difficult because people don't like talking to them, they have to fight for clients all the time, they don't get any referrals and few people approach them repeatedly. How can you avoid being the second type of salesperson? Here are four tips published in a LinkedIn Pulse article.
Tip no. 1: Don't lie and keep your word
Don't equivocate or lie. Always be honest with prospects, even though it may sometimes counter-productive.
Tip no. 2: Be a real expert
You should be a professional and genuine expert in your field. It should never happen that a prospects knows more than you.
Tip no. 3: Don't be afraid to reject a client
If you don't find a match between the needs of a prospect and your products, don't force the matter too much. Admit that, unfortunately, you can't help them in this particular case and give them advice on what they should do next.
Tip no. 4: Offer added value
Be more than just a sales representative to your clients. You should be there to support them and they should know that they can count on you in the future as well.
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